The Hip Hop industry is not just about major record label contracts and superstar collaborations; it’s also home to a wealth of independent artists who have carved out successful careers without the backing of the industry giants. Let’s take a look at the top 10 most successful independent Hip Hop artists who masterfully handle the mic and the business side of music.
10. Nipsey Hussle
Before his untimely death in 2019, Nipsey Hussle was a leading figure in independent Hip Hop. His debut studio album, Victory Lap, received a Grammy nomination for Best Rap Album. Nipsey’s business acumen extended beyond music, owning several businesses in his Los Angeles community. His legacy continues to inspire independent artists to pursue entrepreneurship and community building.
9. Freddie Gibbs
With a discography that’s critically acclaimed for its lyricism and production, Freddie Gibbs has proven that there’s a path to success away from the mainstream. His 2020 album, Alfredo, produced by The Alchemist, was nominated for Best Rap Album at the Grammy Awards. Freddie Gibbs’s career is a prime example of success through artistic integrity and collaboration.
8. MF DOOM
The late MF DOOM was an underground legend known for his complex lyricism and unique persona. Despite never achieving mainstream success, his impact on the hip-hop industry is undeniable. His discography, including collaborations with producers like Madlib and Danger Mouse, is highly acclaimed. MF DOOM’s career shows that success isn’t always defined by commercial achievements, but can also be measured in respect and influence.
7. Joey Bada$$
Joey Bada$$, a member of the Pro Era collective, has been a prominent figure in the East Coast hip-hop scene since his debut mixtape 1999. His debut studio album B4.DA.$$ was critically acclaimed and peaked at number 5 on the Billboard 200. Joey Bada$$’s success as an independent artist is a testament to the strength of the modern hip-hop collective.
6. Atmosphere
Atmosphere, a duo composed of rapper Slug and producer Ant, has been making music since the late 1990s. With a discography that spans over two decades, they are one of the most successful acts in independent Hip Hop. Their success is largely due to their tight-knit fanbase and consistent touring. Atmosphere’s career highlights the importance of fan engagement and live performances in the independent music scene.
5. Macklemore & Ryan Lewis
This Seattle-based duo shook the music industry with their 2012 album The Heist, which went on to win four Grammy Awards, including Best Rap Album, beating out heavyweights like Jay-Z and Kanye West. Their hit single Thrift Shop reached number one on the Billboard Hot 100, a feat rarely achieved by independent artists. Macklemore & Ryan Lewis’s success story showcases the potential for independent artists to disrupt the mainstream music industry.
4. Russ
Russ, a rapper, singer, songwriter, and producer, has found great success through his DIY approach. He produced, mixed, mastered, and engineered all 14 of his albums. His 2017 studio album, There’s Really A Wolf, went platinum, and his following projects have also seen significant success. Russ’s approach to music production has proven that artists can achieve commercial success while maintaining full creative control.
3. Tyler, The Creator
Tyler, The Creator is a multi-talented artist known for his unique, experimental style. Despite his controversial early career, Tyler has seen significant commercial success with his later albums. His 2019 album IGOR won Best Rap Album at the Grammy Awards, and his 2021 record CALL ME IF YOU GET LOST debuted at number one on the Billboard 200. Tyler’s rise to fame underscores the power of creative freedom and individuality in the independent scene.
2. Tech N9ne
For over two decades, Tech N9ne, co-founder of Strange Music, has been a pillar of independent hip-hop. Known for his fast-paced chopper-style of rapping, Tech N9ne has released over 20 albums, with many achieving gold or platinum status. He has built a loyal fan base through relentless touring and a consistent output of quality music, demonstrating that success in the industry doesn’t always require mainstream recognition.
1. Chance the Rapper
Perhaps the most notable name in the realm of independent hip-hop is Chance the Rapper. The Chicago native famously turned down multiple major record deals, opting instead to release his music for free on streaming platforms. His 2016 mixtape, Coloring Book, won three Grammy Awards, including Best Rap Album, a first for a streaming-only album. Chance’s success is a testament to the power of digital platforms and the changing landscape of music distribution.
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