As we’re diving further into musical minimalism, Cardi B and Megan Thee Stallion came together to provide some top notch visuals on a song that’s actually not that catchy. It’s one of those rare records where the visuals pull you in and you end up watching it about 10 times and by the 10th, you start liking the song too. With some heavy bass, synced twerk moves, splits that impress, and many different looks, WAP is all about those visuals. Colin Tilley did it again.
Let’s start off by giving Colin Tilley a respectful bow for his extraordinaire talent and vision. I have never, ever, watched a Colin Tilley-directed music video and not liked it. He is a God amongst mortals when it comes to visuals. In case you’ve been living under a rock, here are some of his most famous works: M.I.L.F. $ by Fergie, Mask Off by Future, The Boys by Nicki Minaj and Cassie, Down On Me by Jeremih and 50 Cent, Wolves by Selena Gomez and Marshmello.
Now on to the WAP music video. In one sentence we would describe it as tasteful thotism. Because it’s exactly that. These women are being overtly sexual but in a way that’s not off-putting. Au contraire, Cardi B and Megan keep you glued to the screen with those perfect makeup looks, hairstyles, outfits, enticing moves, and we get some unexplained appearances by Kylie Jenner and Normani. Normani actually danced and that made sense. Kylie walked and that… created confusion. Just take a look at the comment section. Oh, our favorite scene is the snake room, and when they both dance in that violet-green ambiance.
Now to the most important element, or not really, the SONG! It lacks a hook. And it makes us wonder given that lately, more and more artists are dropping it completely out of their records. Is there a secret market for this type of format? The only thing coming close to it, is the first verse which Cardi repeats at the end of the song. And in case you haven’t figured it out yet, the song is about, DRUM ROLL! Vagina! Oh well… I guess we haven’t had enough of this for the last 20 years.
On the upside, it’s a track that displays natural vocals, no autotune, a very simple beat, perfect mix and production, and overall it has a very monotone feeling to it. Which sounds boring but… it’s that type of song that will get picked up by DJs and rappers, and most probably Tik Tok too, and take a life of its own in the derivative works. Simplicity makes way for creativity. While passive at a first listen, it instigates calm confidence and a bigger-than-life vibe.
In conclusion, WAP is a fun record, not to be taken seriously or pushed for any meaning, because it doesn’t have one. It’s a song that floats in the Anaconda lane (Nicki Minaj’s Anaconda), delivering high production value and completely, outstanding, remarkable visuals. We’re grateful to Cardi B and Megan for having invested their time, money, and effort into a quality product in times when most artists do their music videos at home. This was much needed to the mainstream and hip hop consumers.
Song Credits: Ayo The Producer, Keyz – producers.